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Coming off the back of a star-studded summer campaign with Paris Hilton, Ciara Miller, and Rob Rausch, Old Navy has brought back the iconic “It’s Old Navy” series for fall. And with a statement cast of Cardi B, Paloma Elsesser, Brooks Nader, Quenlin Blackwell, Haley Baylee, and Wisdom Kaye, we’re hooked again. The celebrities, models, and influencers showcase the fall’s “Most-Wanted Denim” lineup in a cinematic Wild West video full of drama and humor, officially debuting on August 5.
“This campaign celebrates the enduring spirit of American denim with bold silhouettes, bold personalities, unmistakable style, and the belief that everyone deserves great denim at an incredible value,” said Old Navy’s chief creative officer Zac Posen in a press release.
Highlighting curves and volume, the lineup includes the all-new Arc Jean, which is the brand’s modern approach to a barrel style, plus returning favorites like the High-Rise Wide Leg, Baggy Barrel, and Low-Rise Baggy Jeans starting as low as $22. (So if you didn’t get your hands on the viral Hailey Bieber’s Gap jeans… this is your next best chance to update your denim collection with celebrity-approved styles.)
To go behind the scenes of the campaign, Refinery29 spoke to Haley Baylee (aka Haley Kalil). You likely know the influencer and model from her satirical TikToks, Glambot red carpet videos, Sports Illustrated photoshoots, or the TIME100’s Creators list. And now, she’s in her first-ever Old Navy campaign, so she’s sharing her longtime love of the brand, experience on set, favorite denim style, and how she’s styling it for fall. Read the full interview and shop Old Navy styles ahead.
Refinery29: How does it feel to star in an Old Navy campaign? Have you been a longtime fan of Old Navy? Did you wear it as a child?
HK: Oh yeah. I mean, I grew up, not to put an age on myself, but I’m 33, so I grew up watching Old Navy campaigns play on my TV! And they were always so iconic. They had this iconic celebrity of the moment. It was always fun and bright and cool.
It’s where I got all my sweaters from when I went to school. It’s like you knew that school was starting when you’d see the Old Navy sweater and jean campaigns drop for fall. I grew up watching Old Navy campaigns, grew up idolizing Old Navy, grew up wearing Old Navy. So now to see myself in a campaign with somebody like Cardi B… I mean, it’s insane. It’s actually insane.
R29: Is there a specific Old Navy piece you remember having as a child? Was there a specific sweater design you loved?
HK: I had this bright blue sweater. I could probably find me in it. I’ll have to ask my mom because I’m actually at my mom’s house right now. But it was this bright blue sweater with a collar that was a little thicker, and it had stripes on it. And I was obsessed with it. I wore it all the time.
R29: You mentioned Cardi. It’s a very star-studded campaign. Was there anyone in particular you were really excited to meet or work with on the campaign?
HK: I’m obsessed with Cardi, of course. She was the number one, because not only is she beautiful, but she’s hilarious. But I’ve known Wisdom for quite a long time. So Wisdom and I have worked together on projects before, and I was excited to work with him again. And then I had never met Quen before. I was really excited to meet Quen because I watch her cooking show and I think she’s such a baddie. So I was just really excited to work with her. She’s fantastic.
R29: Did you have a favorite part of shooting the campaign?
HK: During the campaign, they had Wisdom and I in a scene together where we were running back and forth, stealing the jeans from this small little window like Bonnie and Clyde. And we just had a blast. We were in there, we were yapping inside and they’d be like: “Action.” And we’d run out, we’d grab the jeans, then we’d run back inside. We’d yap with each other in there. It was just fun. It felt like you were a kid on set.
R29: The fall collection highlights a lot of new and updated denim styles. Were there any that were your favorite silhouette, and why?
HK: Oh, the baggy. Definitely, definitely the low-rise baggy. If you see any of my content, you know that I’m usually in low rise. It just fits my body better. It also just feels like you’re wearing pajamas. These were the perfect low rise because they don’t come up too high. Some people make a low rise and they’re not actually low rise; they’re like mid-rise. And I’m like: “No, it’s not hitting on the hips!” This one is an actual low rise. And if you want the really, really intense boyfriend fit, just size up. When I was doing my fitting, I sized up and it was the perfect amount of baggy.
R29: Do you have any tips for styling low-rise jeans? What tops do you like to pair them with?
HK: It really depends on your personal style. Mine is a mix, I would say, between sometimes a little feminine, but I prefer to be a little more boyish in the way that I dress. So if I’m just feeling like I want to drown in my clothes, which I love, I’ll do a big baggy T-shirt, like a graphic tee. And then I’ll do a baggy jean, maybe a little belt, and you could tuck a part of the shirt in if you wanted to.
Or I love a cropped tank top with a low-rise baggy jean so that you have a little distance between the pant and the end of the top. It’s enough to showcase your figure while still being comfortable.
R29: What is your go-to fall outfit formula?
HK: Ooh, again, I’m such a comfy person. I just like being comfy. I feel like clothes that are too tight can overstimulate me. I’ll start picking at them and playing with them, and then I’ll just want to go home and change. So, finding the balance between fashion and comfort has been something that I’m still obviously trying to navigate. As you see, I wear a lot of sweatpants when I’m filming.
But I think it’s the low-rise baggy jeans because then they’re not tight on your skin paired with a really nice boot. I think that that can always elevate it. And then a really, really nice leather jacket. I love a leather jacket that’s a little bit tight in the waist, but a little baggy on the sleeves and shoulders. So then you get that really pretty triangular fit, and then your baggy pants add the volume on the bottom again. It just looks really nice. It also makes you look tall!
R29: As a fashion girlie, you’re very into really bold statements. Which fashion trend are you excited to try for the fall season?
HK: It’s crazy. I never thought that this would come back, but I guess fashion is all circular. All of the stuff that I wore when I was a kid is coming back around. You’re getting the jellies, you’re getting the baby doll tops. When I saw that 2016 triangle bikini on Love Island, I was like: “Oh my gosh, it’s all coming back.” All the things that I used to wear, like the Juicy Couture tracksuits, the Uggs… that kind of mall culture-y vibe is coming back. And I’m stoked because I have some vintage pieces from then that I’m really excited to whip out of my closet.
My mom used to always tell me: “If you keep things long enough, they will come back into style.” And I used to not believe her because I was like: “What do you mean? Style’s always going to be improving.” No, it all comes back around… just in a little bit of a different way. So it’s really fun to see. And I’m like: “Oh, I know how to dress like this because I dressed like this when I was 14!”
Shop Old Navy jeans
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The multihyphenate on her second Fabletics collection, what Pilates rebuilt after her son, and why she stopped explaining herself.
Keke Palmer interviewed Oprah Winfrey for her podcast last month and she’s still processing it. It’s the first thing I ask her about when we get on the phone in Los Angeles, just after her return from New York, where she’d been doing press for Southern Belle Insults, the Audible series built around her alter ego Lady Miss Jacqueline. There’s a looseness in her voice that suggests she’s finally somewhere she can exhale.
“It’s something that maybe will really be able to be absorbed much after the fact,” she tells me. “I feel somehow connected to it, but I’m so in the moment of it, and I’m trying to just stay so in flow that it’s hard to step outside of it. Which is crazy, because I’m generally quite a zoomed-out person.”
There is a version of this moment that reads as a victory lap, and the résumé supports it: Emmy winner, podcast host with a guest list that now includes the woman who invented the format, certified Pilates instructor, founder of a wellbeing platform, mother, and as of last Friday, a second Fabletics collection. She doesn’t describe any of it that way. She describes being pulled, carried along by something she trusts more than she can currently explain.
What the second year gave back
I spent over a decade as a doula, and there’s a pattern I’ve watched hold across hundreds of mothers: somewhere after a first child turns two, the world reopens, though not into the same world. It comes back narrower and more deliberate, and mothers step into their own lives with a clarity they didn’t have access to before. When I tell her this is what’s happening from the outside, she doesn’t hesitate.
“Kids bring a different level of presence, a different level of intentionality, a different level of no-nonsense to your life that you maybe didn’t have before. With Leo, I think that’s what he’s brought to my life. Pregnancy is no joke. It literally changes you physically and chemically. Coming out on the other side of that, I became a new person. Any of the things that weren’t useful to me anymore, they were easily ridded out, and my time became even more precious. Which are things you’d imagine should always have been the case. But children have a way of putting things into perspective in a way that forces you. So I really do attribute where I am at this point of my life largely to the fact that I became a mother.”
She’s describing subtraction, the quiet removal of everything that wasn’t holding anything up.
The core is an access point
Palmer found Pilates in the wreckage of the fourth trimester, deeply disconnected from her own body and looking for something low-impact, because the idea of walking into a gym or running five miles while still hormonally underwater was more than she could hold. Most people would leave it there, a gentle way back into exercise and nothing more, but not Keke. She fell in love with it, then got certified to teach it.
When I tell her I think Pilates is mostly what happens off the reformer and the mat, she doesn’t just agree, she builds on it, moving through discipline as the practice of principles before arriving at the abdominal muscles that Pilates calls the core, and what they’re actually connected to.
“The core is really just an access point. We have tons of different access points in our bodies. Whether we’re thinking straight up and down, or across, or from our hips to our legs, or across our arms from one side to the other, or the different spinal points. When we start engaging with Pilates in that regard, when we’re actually accessing the core of what it really means to be in alignment, it absolutely changes your posture. It changes the way that you show up. It changes the way you hold your head high. It changes the way you’re able to speak to somebody.”
The core as an access point rather than a goal or an aesthetic or the thing you’re trying to flatten is a real reframe, one that treats the body as something you can enter from any direction. It’s also an accurate description of her career.
Never too much, just early
Palmer grew up watching vaudeville, Judy Garland and Sammy Davis Jr. and Mickey Rooney and Shirley Temple, performers who sang and acted and hosted and made you laugh across a single evening because that’s what the job required. That’s the multihyphenate blueprint she came up on, and everything she’s built since sits on top of it. For a long stretch, that created a legibility problem in an industry that has always preferred a box.
“A lot of people would feel like I didn’t know what I was doing, or I’m losing my way. I’m supposed to be Angela Bassett. I’m supposed to be Brandy. I’m supposed to be this person. And it’s like, I was always just trying to be Keke.”
Twenty-three years into a career that started when she was nine, the useful reframe is that the industry took two decades to build the architecture she’d already been engineering. She spent the first half of her career being told she was too many things at once, and the second half building a body, a practice, and a business where that multiplicity is the structure itself. The rest of us are only now catching up to what she was already doing.
Why this one fits
The second Fabletics x Keke Palmer collection lands as more than a follow-up. What sets it apart is the way it reflects the full architecture of Palmer’s life: not a single facet, but the whole of it. In talking about the campaign, she names the identities herself: CEO, mom, Pilates girly, podcast host, and the point is not that she wears many hats, but that this partnership seems to understand she was never meant to be reduced to one.
That recognition is part of what makes the collaboration feel unusually aligned. Palmer speaks warmly about small but telling details, like Fabletics’ bring-your-kids-to-work day, as evidence of a company that has thought seriously about what it means for a woman to show up fully, without partitioning off the different parts of herself.
There is also a larger career arc underneath it. For years, Palmer has moved in a way that outpaced the structures around her, building a career across performance, hosting, audio, entrepreneurship, and now wellness, long before the culture had easy language for that kind of multiplicity. “I had to wait years for those places to exist,” she says. “What I have to offer isn’t too much. It actually fits perfectly.”
That may be what gives this collection its particular charge. It doesn’t feel like a celebrity attachment so much as a brand ecosystem finally catching up to the person at its center.
Palmer is also bringing Practice by Palmer into the launch event, extending the collaboration beyond the clothes and into the kind of communal experience she increasingly wants her work to create.
“It’s not just you buying a product,” she says. “It’s you being a part of a space that we’re sharing together.”
The Fabletics x Keke Palmer collection is available now.
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There is a specific kind of disappointment reserved for cheap cashmere. You buy an “air-conditioned mall” knit thinking you’ve outsmarted the luxury market. It feels deceptively soft on the hanger, but the moment you wear it out into the world, the illusion shatters. After one afternoon, the silhouette sags, the cuffs stretch out, and an aggressive, fuzzy haze of pilling forms along the underarms almost immediately. By wear number three, it’s just embarrassing.
Which begs an obvious shopping question: What actually justifies the leap from a high-street knit to a $295-plus investment piece? Is it just brand prestige, or is there tangible, physical proof woven into the threads?
To find out, I traveled to Northern Italy with luxury knitwear house Falconeri, tracing the journey of a single garment from raw material to finished product. Visiting their yarn mills in Biella and their facility and HQ in Avio, I watched every stage of production unfold. What I discovered is that true cashmere quality isn’t necessarily built in a flash of genius. It’s layered, step by painstaking step, kinda like a good lasagna. Here is what separates run-of-the-mill knits from pieces built to last for years (and how to make sure your investment stays pristine for years to come).
The quality gap begins long before a single thread is spun into yarn. On the factory floor in Biella, the first thing that hit me was the sheer scale of the raw material: massive pallets of fluffy raw Mongolian goat hair arriving straight from the pastures. Holding that raw undercoat in its bulk form before its undergone any industrial processing is like touching wearable cotton candy, without the stickiness. It’s extraordinarily soft, super light, and extremely delicate.
Even if the source is the same, here’s where the budget brands cut costs: They rely on short, thick, leftover fibers (often the sweepings or coarse outer hairs) to whip together their sweaters. Because short fibers don’t have enough length to anchor securely into a yarn, their raw ends stick out. The moment your arms rub against your sides, those loose ends roll into immediate, stubborn pills.
High-tier houses source long, ultrathin fibers from the goat’s undercoat. Long-staple fibers interlock tightly when twisted, creating a smooth, strong yarn that resists surface friction and retains its softness without disintegrating.
Seeing the raw fiber was impressive, but the technical yarn-spinning process was where the engineering clicked for me. Falconeri operates an entire factory dedicated exclusively to turning raw fleece into refined yarn. Inside, every batch of fiber is dyed, conditioned with natural oils, rested for a week to balance moisture, and precisely carded or combed. Optical sensors continuously scan the moving threads, automatically cutting out even micro-imperfections before the strands are twisted together. From there, the yarn travels to a second dedicated facility in Avio, where it is transformed into the actual garments.
This isn’t mass assembly. It is high-precision craftsmanship. I watched skilled seamstresses painstakingly hand-link individual threads to state-of-the-art Japanese knitting machines, ensuring seams lie completely flat and never pull or distort over time. When you watch a single garment pass through dozens of hands, sensors, and quality checks, the cost-per-wear makes total sense.
Because high-quality cashmere is naturally thermoregulating, treating it solely as a “winter sweater” is a missed opportunity. Fine-gauge knits belong in your wardrobe rotation 365, 24/7. I put my ultrafine sweater to the test in the scorching summer of Milan, wearing it with my go-to capris and kitten heels. Tying it around your neck is always a smart option, too. It especially comes in handy when the air conditioner is blasting indoors. For cool fall mornings, I plan on letting a thin white T-shirt peek from underneath the V-neckline and wearing it with everything, from jeans to pencil skirts.
The most shocking insight from my conversations with the craftsmen in Milan came down to laundry care. Like most people, I had spent years assuming cashmere was strictly a “dry clean only” situation (probably because of the nightmare experiences I’ve had in the past with synthetic hybrids). The artisans laughed at that idea because dry cleaning uses harsh chemicals that strip the fiber’s natral oils over time. Their actual directive? Cashmere loves water. You can safely wash your knits in a standard washing machine provided you use a low-tumble, delicate cycle with cold water and gentle detergent. Low friction is the goal.
Next you’ll want to get ahead of pilling and comb your sweater before it starts. The craftsman showed me how running a fine cashmere comb lightly over friction points catches stray strands before they form those dense pills.
Lastly, remember that gravity is the enemy. Heavy hangers stretch the shoulder seams and ruin the necklines on structured knits. So never hang them. Instead, lay them flat to dry or store them folded.
If you’re ready to build a knitwear collection that actually lasts, skip the fast-fashion rack and focus on versatile, long-fiber staples. You aren’t just paying for a label when you upgrade your knitwear. You are paying for a piece of sartorial joy that holds its shape, honors Italian craftsmanship, and gets softer every time it touches water. Skip the $29 sweaters that end up in the donation bin by November, and invest in a knit that will earn its keep for years and years to come.
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