AI proponents claim the tech can help people shop for — and cultivate — their taste. But can AI ever really grasp this very human instinct?

The beauty AI space is evolving at a quick pace and billion-dollar businesses could soon be created and operated by a single person, according to tech founders.

A Vogue Business survey reveals consumers lack trust in AI’s ability to recommend fashion and beauty products they will like, safely. But there are untapped opportunities for brands to use “invisible” applications of AI that balance convenience with authenticity.

As AI becomes more accessible to the masses, human-led design, customer service, and influence could become a luxury exclusively available to VICs. What will that mean for the rest of us?

Sustainability requires systems change, and advocates of AI say the technology could be the catalyst fashion has been waiting for.

Plus, Primark to split from Associated British Foods.

The label offers modern essentials with research-driven fits, thoughtful proportions and refined silhouettes.

Don't miss out ODAY's first pop-up + sample sale offering wholesale prices on RTW and evening wear from April 22 - May 2. By appointment only.

The 26-piece women's- and children's-wear lineup arrives in May.

With the launch of international shipping, the brand is confident that its California-chic aesthetic has worldwide appeal.

As professional online shoppers, Refinery29 Most Wanted writers have a spidey sense for the best virtual sales and limited-time offers. Whether it's Lululemon's reliable We Made Too Much section or a flash deal on new fragrances, where there's a clearance rack, there's an R29 shopping editor ready to size up its price-slashed goods. Today, we bring you the best sales across fashion, beauty, wellness, and home happening this weekend. So gird your loins — or err, wallets. 

Post-Amazon Spring Sale, the deals on this list must meet at least one of the following criteria: The discount is applied to a Refinery29 reader-favorite brand (according to our anonymous shopping data), it takes a minimum of 15% off the full price, or it's an item that's rarely discounted, making even a slight price cut worth noting.

The following 25 sales — from Nordstrom, Wayfair, Madewell, Lelo, and more — are ones to watch and worthy of spots in all budget-friendly carts — at least, in our opinion.

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission.Nordstrom Sale

Nordstrom's Beauty Savings Event is on from now until April 20, so don't miss out on up to 25% off skin care, makeup, fragrance, and more.

MAC Cosmetics Studio Fix Fluid SPF 15 24HR Matte Foundation, $, available at NordstromBloomingdale’s Sale 
Buy more and save more. Take 20% off $100-$249 orders, 25% off $250-$499 orders, and 30% off $500+ orders through April 12.

Loeffler Randall Alexei Loop Belt Crossbody Bag, $, available at Bloomingdale'sMadewell Sale
Madewell’s sale is on sale! Get an extra 30% already-reduced sale items with promo code EXTRAEXTRA at checkout.

Madewell Boatneck Smocked Midi Dress, $, available at MadewellMerrell Sale
Through April 5, take 40% off select spring sneakers.

Merrell Wrapt Sneakers, $, available at MerrellWayfair Sale
Shop early Way Day deals on everything from rugs, wall art, patio furniture, and more ahead of the two-day sale’s start on April 25.

Bay Isle Home Patio Conversation Set with Cushions, $, available at WayfairMango Sale
During the Flash Sale through April 3, take 30% off everything on $230+ purchases with code FLASH30.

Mango Cotton Trench Coat with Belt, $, available at MangoLelo Sale

During the Spring Thrills sale, take up to 40% off select sex toys and get a free MIA 3 vibe on $199+ purchases through April 19.

LELO Sona 3 Cruise, $, available at LELOLululemon Sale
Shop deals through Lululemon's We Made Too Much clearance section while supplies last.

Lululemon Align High-Rise Pant 25", $, available at LululemonTempur-Pedic Sale
For a limited time, save 30% on previous-generation Tempur-Adapt mattresses and the Tempur-Cloud mattress.

Tempur-Pedic Tempur-Adapt Closeout Mattress, $, available at Tempur-PedicNaturalizer Sale
Summer is around the corner, and Naturalizer is helping you get in the spirit by slashing prices on all sandals online, from strappy styles to block-heeled, and more.


Naturalizer Tressa Dress Sandal, $, available at NaturalizerOld Navy Sale 
Take between 40% and 50% off almost everything through April 5.

Old Navy Fit & Flare Sleeveless Denim Midi Dress, $, available at Old NavyAlbany Park Sale
During the Spring Living Event, take up to 35% off everything through the weekend.

Albany Park Kova Pillow Cushion Sofa 122" + Ottoman, $, available at Albany ParkAnn Taylor Sale
It’s Cyber Spring over at Ann Taylor, where you can shop 50% off sitewide this weekend only.

Ann Taylor The Crosby Blazer in Pinstripe, $, available at Ann TaylorThe Container Store Sale
Get your spring cleaning done with 25% off sitewide (or 30% off when you choose in-store pickup) on The Container Store's suite of storage, organizers, and more.

The Container Store Our Deep Sweater Box, $, available at The Container StorePinkCherry Sale
During the Spring Clearance Sale, take up to 80% off clearance items, plus 40% off everything else with code SPRING.

Romp Reverb Clitoral and G-Spot Vibe, $, available at PinkCherryHollister Sale
For a limited time, take 30% off everything, plus an extra 20% off select styles, online only.

Hollister Shimmer Charm Underwire Bikini Top, $, available at Hollister

Hollister Shimmer Cheeky Bikini Bottom, $, available at HollisterH&M Sale 
For a limited time, take up to 50% off the entire site.

H&M Braided-Look Ballet Flats, $, available at H&MBanana Republic Sale
During the Spring Event, take 30% off your full-priced purchase (with some exclusions) through April 6.

Banana Republic Twisted Shoulder Poplin Maxi Dress, $, available at Banana RepublicLo & Sons Sale
During the Spring Sale, take up to 40% off bags for work, travel, and more for a limited time.

Lo & Sons Catalina Deluxe Small, $, available at Lo & SonsJ.Crew Sale 
During the Spring Fling sale, take 40% off your purchase (with some exclusions), plus up to half off swim styles.

J.Crew Cosmo Pant in Luster Charmeuse, $, available at J.CrewLovehoney Sale 
For a limited time, take an extra 20% off sex toys, lingerie, and more when you spend $50 with code BUNNY.

Lovehoney Rose Clitoral Suction Stimulator, $, available at LovehoneyEverlane Sale 
During the Spring Savings Event, get up to 70% off sale styles, plus an extra 20% off markdowns.

Everlane The Essential Square-Neck Tank, $, available at EverlaneEssentia Sale
During the Beyond Organic Sleep Sale, take 20% off most mattresses (applied in cart) for a limited time.


Essentia Classic REM5 Active Organic Mattress, $, available at EssentiaNordstrom Rack Sale 
For a limited time, save up to 70% off new arrivals from Good American, Veronica Beard, Tommy Bahama, and more.

Open Edit Twisted Collar Sweater, $, available at Nordstrom RackT.J. Maxx & Marshalls Sale
At both T.J. Maxx and Marshalls, take between 20% and 50% off styles across apparel, beauty, and home Plus, get free shipping on $89+ orders with code SHIP89.

Dolce Vita Leather Laury Heels, $, available at Tj MaxxUlta Sale
Ulta's Let's Haul sale ends April 18, so don't miss out on s up to 30% off deals from top brands across makeup, hair, fragrance, skincare, and more.

Benefit Cosmetics Goof Proof Waterproof Easy Shape & Fill Eyebrow Pencil, $, available at UltaPvolve Sale
During the Friends & Family Sale, take 15% off sitewide and get a free gift with any bundle through March 23.

Pvolve Signature Bundle, $, available at PvolveCVS Sale
CVS's Epic Beauty Event is on from now until March 28, where you can save on select brands and earn ExtraBucks on your next haul.

L'Oreal Paris Infallible 3-Second Setting Mist, $, available at CVSBéis Sale
During the Virtual Warehouse Sale, take up to 50% off select luggage, bags, and accessories.

Béis The Weekender, $, available at BéisSephora Sale
For a limited time, shop week-long deals across Tarte and Laura Geller. On March 20, shop 50%-off daily deals across select Benefit Cosmetics, Sunday Riley, Supergoop! and more brands. On March 21, shop markdowns on MAC, Lancôme, and Eilish Fragrances. And on March 22, get discounts on It Cosmetics, Bobbi Brown, and more.

Tarte Amazonian Clay Full Coverage Soft Matte Foundation, $, available at SephoraGood American Sale
During the Friends & Family Sale, take 25% off sitewide, including markdowns, with code FRIEND through March 23.

Good American Good Ease Relaxed Jeans, $, available at Good AmericanAnthropologie Sale
For a limited time, take up to 30% off accessories, loungewear, entertainment, and more during the The Spring At Last Event.

Avec Les Filles Long Trench Coat, $, available at AnthropologieBrooklinen Sale
Brooklinen's Friends & Family Sale is officially extended through March 22 —save 20% off sitewide as well as up to 50% off bundles, including over $250 off the brand's queen-sized Luxe Hardcore Bundle.

Brooklinen Luxe Sateen Hardcore Sheet Bundle, $, available at BrooklinenCinq à Sept Sale
During the Friends & Family Sale, take 25% off almost everything, and up to 60% off sale styles through March 23.

Cinq à Sept Blooming Linework Rowena Top, $, available at Cinq à SeptAbercrombie & Fitch Sale
Through March 20, myAbercrombie Members can take 20% off their entire purchase (excluding clearance and gift cards) and get free shipping on $99+ orders.

Abercrombie & Fitch Marina One-Piece Swimsuit, $, available at Abercrombie & FitchBath & Body Works Sale 
For the first time ever, buy 2 items and get 2 free (with some exclusions) across the entire store through March 23.

Bath & Body Works Gingham 3-Wick Candle, $, available at Bath & Body WorksGap Sale
Through March 25, take up to 60% off select new arrivals.

Gap High Rise Tiered Lace-Trim Maxi Skirt, $, available at GapEltaMD Sale
EltaMD is celebrating Derm Day by slashing prices on its bestselling sunscreens, including the editor-beloved UV Clear — our choice pick for offering SPF 46 protection without causing breakouts.

EltaMD UV Clear Face Sunscreen SPF 46, $, available at AmazonSkims Sale
Skims' sale section is teeming with plenty of markdowns on limited-edition drops and hero SKUs alike.

Skims Fits Everybody Racerback Demi Bra, $, available at SkimsDyson Sale 
Save up to $600 on select Dyson technology, like select vacuums, fans, and hairstyling tools for a limited time. 

Dyson Airwrap Origin Multi-styler and Dryer, $, available at DysonParachute Sale 
During the Archive Sale, take up to 60% off retiring bed and bath styles while supplies last.

Parachute Waffle Hand Towel, $, available at ParachuteTarte Sale

During Shape Tape Week, take 40% off all full-sized Shape Tape concealers through January 24.

Tarte shape tape™ concealer, $, available at TarteSephora Sale 
Shop marked down items from Sephora's sale section, including picks from brands like Fenty Beauty, Rare Beauty, and more.

Ole Henriksen Pout Preserve Hydrating Peptide Lip Treatment, $, available at SephoraCanopy Sale
From February 6 –16, you can take 30% off of orders of $300 at Canopy — aka the brand behind the sleekest, quietest humidifiers around. (Dry winter air never stood a chance.)

Canopy Bedside Humidifier 2.0 Duo, $, available at CanopyUniqlo Sale 
During the Winter Sale, shop savings on coats, fleece, sweats, dresses, and more essentials for a limited time. 

Uniqlo Pufftech Vest, $, available at UniqloFree People Sale 
Shop new markdowns up to 75% off across apparel, including FP Movement styles for a limited time. 

Free People School Girl SoftSpun Cardi, $, available at Free PeopleZara Sale 
Shop deals — including discounts greater than 60% — across apparel, accessories, and beauty items online and in-store for a limited time. 

Zara ASYMMETRIC TEXTURED KNIT JUMPER, $, available at ZaraUrban Outfitters Sale 
Take up to 75% off hundreds of sale styles across women’s and men’s collections, and homeware for a limited time.

Levi's Baggy Dad Loose Jean, $, available at Urban OutfittersMonos Sale
During the Valentine’s Day Sale, take 15% off select bags, suitcases, and travel accessories. Plus, when you spend $250, recieve a free Kiyo UVC water bottle through February 9.

Monos Metro Backpack, $, available at MonosAritzia Sale 
During the Winter Sale, take between 50% and 70% off select styles online, in-store, and on the app through February 1. 

Wilfred Magnate Satin Dress, $, available at AritziaEssentia Sale
During the Reset, Repair, Regenerate Sale, take 20% off Lifestyle models, 22% off the Classic REM5 Active, and 25% off the Dormeuse REM9 Active through January 27.

Essentia Venti Organic Latex Double Sided Mattress, $, available at EssentiaSpanx Sale
During the Undies Upgrade Sale, buy more and save more on eligible underwear. Shop two pairs for $40, three for $50, and four or five for $60 through January 26.

SPANX Everyday Legging, $, available at SPANXNet-a-Porter Sale 
Shop Net-a-Porter's designer sale items at up to 60% off for a limited time.

Acne Studios Embellished washed-leather loafers, $, available at Net-A-PorterAway Sale 
Shop Away's sale items at up to 40% off the original price, including best-selling suitcases, softside luggage, and lightweight bags.

Away The Mini Crossbody, $, available at AwayDamson Madder Sale 
During the January Sale, shop up to 40% off select lines, plus take an extra 10% off sale styles with code EXTRA10 for a limited time. 

Damson Madder Robyn Shirt with Removable Tie, $, available at Damson MadderAlex Mill Sale 
Take between 40% and 70% off select styles across the women’s and men’s sale collections through January 19. 

Alex Mill Cotton Cashmere Provence Stripe Sweater Jacket, $, available at Alex MillRIXO
If you’re looking to add romantic, vintage-inspired pieces to your summer wardrobe, RIXO’s biannual sale has the goods. The London-based brand is offering up to 50% off a curated selection of bestsellers, starting July 30, for a limited time only.

RIXO Sandrine Linen-Blend Midi Dress, $, available at RixoBaubleBar
If you’ve been wanting to upgrade your phone case for summer, you’re in luck — BaubleBar’s August sale is here, with 25% off sitewide (running from August 1 to August 10).

BaubleBar Fine Line Custom iPhone Case, $, available at BaubleBar

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Twenty years after Stella McCartney partnered with H&M on its second-ever designer collaboration (which has since become the retailer's signature shopping event every year), the English icon is back for round two.

"I get asked to do things like this quite often, and I, on the whole, say no because it’s not normally the right partner with the right set of belief systems or standards. But 20 years ago, I was interested in doing this," McCartney explained in a press junket. "But I stipulated a very clear list of requirements all around sustainability. They managed, to their credit, to deliver on [those] sustainability [goals], and it sold out in seconds."

Today's collection, which features modern takes on archival styles and "icons,"like the brand's studded "Rock Royalty" tee and Falabella chains, keeps sustainable materials at the forefront, featuring organic cotton, recycled crystals, and RWS Standard-certified wool.

"I really wanted to make it quite gender-fluid. Because I wear men’s suits all the time, so anyone can wear it," McCartney said, adding: "I want a younger, wider audience to have access to myself [and] to impact people’s wardrobe in a positive way."

From sharp tailoring, oversized shirting, chic shoulder bags, and trench coats (for more workwear-inspired pieces) to bejeweled prints, sparkling tops, mixed-metal jewelry, and mesh dresses (perfect for parties), the collection is equally nostalgic and modern, especially when modeled by today's It girls like Reneé Rapp, Adwoa Aboah, and Angelina Kendall.

Ahead, preview the much-anticipated H&M x Stella McCartney collaboration lookbook. Then come back prepared on May 7th to shop your favorite limited-edition pieces before they inevitably sell out.

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission.

For more can't-miss shopping stories delivered straight to your inbox, sign up for our Most Wanted newsletter.H&M x Stella McCartney

H&M x Stella McCartneyH&M x Stella McCartneyH&M x Stella McCartneyH&M x Stella McCartneyH&M x Stella McCartneyH&M x Stella McCartneyH&M x Stella McCartneyH&M x Stella McCartneyH&M x Stella McCartneyH&M x Stella McCartneyH&M x Stella McCartneyH&M x Stella McCartneyH&M x Stella McCartneyH&M x Stella McCartneyH&M x Stella McCartney

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19 Items Refinery29 Readers Added To Cart In March

From mega sales on Amazon and Ulta to viral collaborations and beauty product releases in March, shoppers couldn't help but indulge in new drops and deals. Whether you invested in wellness items, splurged on sex toys, found wardrobe staples, or updated your skincare collection, Refinery29 readers discovered some clear winners throughout the month.

From tons of editor-approved beauty products to quirky accessories like ring watches and platform clogs, readers seemed to be refreshing their spaces, transitional-weather wardrobes, and cosmetics cases with new picks. Think: a frilly Dôen blouse (March’s most-purchased product!), an under-$15 E.l.f moisturizer, and a splurge-worthy HigherDose red-light showerhead (that was just as popular in February with readers).

Ahead, we're sharing all the March bestsellers you couldn't resist adding to cart for yourself. Whether you're in the market for something exciting (or just curious about what everyone else is buying!), consider this your curated guide to March's standout finds.

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission.

For more can't-miss shopping stories delivered straight to your inbox, sign up for our Most Wanted newsletter.Dôen Frances Top
Tons of readers flocked to Refinery29's site to purchase this previously-out-of-stock blouse. The organic cotton-viscose blend Dôen style has been around since 2019, but shoppers are always looking to cart up the timeless top.


Dôen Frances Top, $, available at DôenGap Vegan Leather Wedge Thong Sandals
We've declared sculptural wedges a major 2026 shoe trend and thong sandals a spring-specific standout style, so it's no surprise that readers were eager to cart up this combo style. These on-sale Gap shoes were particularly a fan-favorite from our guide to wearing wedges.


Gap Vegan Leather Wedge Thong Sandals, $, available at GapSummer Fridays Sunlit Vanilla Eau de Parfum
This new March fragrance impressed our editors and readers. In her first-person review, Senior Beauty Writer Karina Hoshikawa said: "Cookie-dough-meets-vanilla extract mixed with expensive sunscreen — in other words, utterly delicious and addictive in the best way." (Bonus: this Summer Fridays lip stain remained a fan favorite in March too.)

Summer Fridays Sunlit Vanilla Eau de Parfum, $, available at SephoraFree People Juliet Duster
Time and time again, R29 readers are returning for this often-sold-out Free People drapey duster. It's the perfect lightweight layer when it's too hot for a spring jacket.

Free People Juliet Duster, $, available at Free PeopleE.l.f. Holy Hydration! Barrier Goals Cream
This TikTok-viral moisturizer is also editor-approved. Beauty Director Jacqueline Kilikita explained: "Unlike many barrier moisturizers [...] this one absorbed in seconds, instantly relieving tightness without leaving behind an oily or sticky residue," adding: "Just a couple of days after switching to this cream, the flaky patches on my cheeks, nose, and forehead had disappeared completely."

e.l.f. Holy Hydration! Barrier Goals Cream, $, available at UltaAirnex Biodegradable Natural Kitchen Sponge (10 Pack)
When Amazon's Big Spring Sale was going on, Somos Deputy Director Raquel Reichard shouted out these $15 sponges as a priority purchase. "Made from biodegradable white cellulose and a coconut-fiber blend for scrubbing, these sponges get the job done, are easily recyclable, and have enough in a pack to last a while," she said.

AIRNEX Biodegradable Natural Kitchen Sponge (10 Pack), $, available at AmazonLoveShackFancy x Crocs Classic Platform Clog
In early March, two R29 reader-favorite brands, LoveShackFancy and Crocs, teamed up on a whimsical shoe collection. And although several styles sold out almost immediately, readers were able to cart up these platform clogs in time.

LoveShackFancy x Crocs Classic Platform Clog, $, available at loveshackfancyCalvin Klein ’90s Straight Jeans
With the craze surrounding Ryan Murphy's series Love Story, everyone quickly wanted to replicate Carolyn Bessette Kennedy's iconic '90s style. That's why Affiliate Partnerships Director Alexis Bennett Parker looked to Calvin Klein (where Kennedy famously worked) and found these editor-favorite jeans.

Calvin Klein 90s Straight Jeans, $, available at Calvin KleinRICRIS Electric Makeup Brush Cleaner
After trying several makeup brush cleaners, Senior Beauty Writer Karina Hoshikawa finally found one she liked: a $22 Amazon gadget. "It solves just about every brush-washing pain point I’d experienced for decades: it’s mess-free, efficient, and way less labor-intensive than hand-washing," she said.

RICRIS Electric Makeup Brush Cleaner, $, available at AmazonZara Faux Leather Jacket
If you're looking to channel goth girl spring, take R29 readers' lead and cart up this versatile Zara new arrival to make your spring 'fits a bit edgier.

Zara Faux Leather Jacket, $, available at ZaraPedestrian Project Ball-of-Foot Shoe Pillows
R29 editors are savvy shoppers, so when we find a product we like, we have to share it. Chief Content Officer Brooke DeVard Ozaydinli called out these shoe inserts as a must-have in February, and readers took note. "The foam bounce technology gives just enough cushion at the ball of the foot to take the pressure off without changing the fit of the shoe. It’s one of those small upgrades that completely changes how wearable your favorite heels are," she raved.

Pedestrian Project Ball-of-Foot Shoe Pillows, $, available at Pedestrian ProjectLululemon Track That High-Rise Lined Short 5"
These TikTok-viral running shorts must be going viral again because tons of shoppers are flocking to purchase this Lululemon style. They're known for being runner-approved because they don't ride up during long marathons. So, if you're prepping for your next big run, these shorts need to be in your activewear drawer asap.

Lululemon Track That High-Rise Lined Short 5", $, available at LululemonBellesa Pebble
This suction vibrator is a top performer for readers. If you're curious why, it has a comfortable ergonomic shape, is travel sized, and has multiple intensity levels to truly customize your experience.

Bellesa Pebble, $, available at Bellesa BoutiqueMedicube Zero Pore Pads
From Beauty Director Jacqueline Kilikita's dedicated review of several K-beauty Medicube products to her doubling down, saying she'd re-purchase these pore pads during Amazon's beauty deals sale, you can trust that this product is beloved by R29 editors (and the many many readers that purchased them). She even called out the brand's wrapping mask as a must buy.

Medicube Zero Pore Pads, $, available at AmazonInvicta Stainless Steel Pink Dial Ring Watch
Readers were likely either looking for unique Mother's Day gifts or hopping on the ring watch trend, because this Invicta novelty ring was a top performer from our under-$50 luxury gift guide in March.

Invicta Stainless Steel Pink Dial Ring Watch, $, available at MarshallsJockey Seamfree Hipster Underwear
Spring closet cleaning means new underwear, and several R29 readers collectively chose to purchase these Jockey breathable panties. And right now, you can purchase three for $30 or take 20% off with code JOCKEY20.

Jockey Seamfree Hipster Underwear, $, available at JockeyHigherDose Red Light Shower Filter
After personally installing this red-light ring and shower filter into my own bathroom and adding into our luxury Valentine's Day gift guide, many shoppers were very eager to invest in the wellness gadget in February and especially moving into March (because spring cleaning means your scalp too!).

HigherDose Red Light Shower Filter, $, available at NordstromOld Navy Mid-Rise Wow Baggy Wide-Leg Jeans
After becoming a reader-favorite product in February, these Old Navy jeans continued trending in March, likely because of their hard-to-beat price and trendy wide-leg denim silhouette.

Old Navy Mid-Rise Wow Baggy Wide-Leg Jeans, $, available at Old NavyThe Ordinary Rice Lipids + Ectoin Microemulsion
Back in January, Beauty Director Jacqueline Kilikita reviewed The Ordinary's milky moisturizer. And readers just keep on discovering it and buying it. For under $15, we can understand why the high-impact formula is worth trying out.

The Ordinary Rice Lipids + Ectoin Microemulsion, $, available at The Ordinary

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Lifestyle & Wellbeing Picks R29 Loved In March

Including the pants everyone is wearing.

To know these labels is to love them.

A must-buy this warm-weather season.

So long, trousers.

Button-downs, capris, midi dresses, and more.