Whoop is breaking into fashion via a performancewear collab with SR_A that integrates its wearable tech, to make the fitness tracker disappear into our clothes.

The Georgian brand turns 10 in May, and ahead of its official Paris Fashion Week debut, the brand has secured investment to set it up for long-term growth.

As tensions escalate in the Middle East, fashion is watching closely to see whether the region’s luxury market momentum can hold.

The runway is fashion’s most powerful stage for experimentation, but with the rising cost of showing and tougher wholesale conditions, pushing creative boundaries can feel like a gamble.

Multi-brand upheaval and geopolitical uncertainty are impacting business in 2026. Here’s how independent labels are buckling down accordingly.

These are the stories making headlines in fashion on Monday. Saks Global is closing 15 more stores — 12 Saks Fifth Avenue stores and ​three Neiman Marcus locations — as part of its restructuring plan. The luxury retailer has now shut down all its underperforming stores to focus its attention ...

Continue reading

New York Fashion Week (NYFW) is a make-or-break event for dozens of fashion designers and brands, but for students at LIM College, it can also be a ticket to career-building connections and work experiences in the fashion industry. During New York Fashion Week in February 2026, more than 60 LIM ...

Continue reading

Lede's Account Manager is responsible for overseeing and executing key client priorities within the CPG, lifestyle and fashion sectors. This includes developing and implementing high-impact PR strategies for product launches and events, generating targeted media outreach for editorial placements ...

Continue reading

In case you missed them, we've rounded up our most popular stories of the week to help you stay in the loop. No need to thank us — just toast an iced tiramisu latte in our honor when you're discussing who did what over your ricotta toast. Homepage photo: Launchmetrics Spotlight Fashionista's ...

Continue reading

These are the stories making headlines in fashion on Friday. Victoria Beckham's group sales (including fashion and beauty) grew 19% to more than $170 million in 2025. Plus, the company's core operating profit was more than four times higher than in the previous year. The group is close to ...

Continue reading

Finally, the moment to shop Chanel’s spring 2026 collection is here. What makes this drop so special? Well, it’s the debut release from the newly appointed creative director Matthieu Blazy, aka the talented designer behind several viral accessories that have defined the last decade.

Of course, Chanel has always been a household name, thanks to its Classic Flap Bag 11.12 created by Karl Lagerfeld and the reissue of 2.55, a design crafted by Madame Coco Chanel herself. But the maison has reached a new internet-breaking level of fame that was all over social media this weekend. I saw fashion editors swarming the Chanel store in Paris during Fashion Week, pining over which cap-toe pumps to buy. I saw influencers lugging the jumbo emotional support bags over their shoulders. And I saw shoppers lined up outside of stores patiently waiting to get their hands on the buzzy collection.

“Truthfully, I have not seen this level of demand for a new Chanel collection in the 8 years that I have been sourcing,” says Gab Waller, the internet’s favorite fashion sourcing expert and founder of Sourcedby. “Spring/summer ’19 I vividly remember coming close, but this is unprecedented. What I find to be most interesting (and exciting!) is that I’m receiving inbound requests from clients that have not previously been Chanel buyers, despite being strong buyers for other luxury brands.”

Of course, the escalating excitement didn’t just happen overnight. The hype has been building since Chanel’s October presentation. “What’s been interesting to watch is the timing of that demand,” says Erica Wright, founder of Sourcewhere. “There was early interest immediately after the runway show, but what we’re seeing now is a real surge following the first releases arriving in boutiques this week. Matthieu Blazy is a master of materials, and seeing the pieces photographed in stores, rather than just on the runway, really brings that to life. Once clients can see the textures and proportions up close — and how the pieces exist beyond the runway — demand tends to accelerate quickly.”

Waller’s DMs are constantly flooded with sold-out product requests, from limited-edition suitcases to impossible-to-find jewels. Some of her returning clients are gushing over the Parisian brand’s latest drop. “For the first time, Chanel excites me and there are pieces I want to buy.” That’s a common phrase, Waller is reading in many DMs.

So what are the exact pieces causing such a frenzy? Well, the accessories are a home run. As expected, shoppers are making room in their closets for the oversized handbags and the two-tone pumps and the textured, multi-print flats.

“The pieces generating the earliest demand are the pony hair printed flats and heels, which were among the first requests we received after the collection debuted,” says Wright. “There’s also significant interest in the oversized maxi flap bag — particularly the version seen on A$AP Rocky — which has quickly become a standout accessory from the collection. 

Waller confirms that her DMs are especially flooded with requests to source the maxi flap bag — in all three colors. “It’s the bag that a lot of my clients have referred to as the HB (Hailey Bieber) bag,” explains Waller.

If you prefer a smaller, easy to throw on and go bag, “The black shoulder style, recently worn by Margot Robbie, is also seeing very strong demand,” Waller explains. It also has the quilted stitching that Chanel has become known and loved for.

“For shoes, the croc-embossed styles are proving to come through as the number one most requested at present,” says Waller. Those are available at boutiques in both a flat style for everyday wear and heels that can be dressed up or down.

Like Wright mentioned, “The pony hair ballet flats are also soaring in demand,” adds Waller. “A number of my celebrity clients purchased the shoes, which will arrive with them this coming week. My DMs are going to be shaking once they’re spotted wearing them!”

This is, no doubt, another history-making moment for the house of Chanel. It’s only a matter of time before the coveted pieces are sold out. You can head to your nearest boutique to start shopping or get a quick fix by shopping the eyewear that’s available to purchase online, below.

Like what you see? How about some more R29 goodness, right here?

Paris Fashion Week Confirms The Pop Of Red Theory

Gucci's Runway Leggings Are Peak Errand Core

Your Spring Wardrobe Starts With These Blazers

Target is no stranger to partnering on creative collaborations. From Rowing Blazers in 2023, Diane von Furstenberg in 2024, and Kate Spade as well as Woolrich in 2025, the reader-favorite retailer has teamed up with a range of designers and brands on limited-edition collections that almost always instantly sell out.

And to get us into the warm-weather spirit, Target is collaborating with cheerful lifestyle brand Roller Rabbit on a cross-category collection that embraces adventure and encourages spring getaways. The brand’s signature joyful prints and matching pajama sets mix with its first‑ever expansion into luggage and outdoor items for an all-inclusive collection that’s ready to upgrade your vacation outfits and activities.

“This collection encapsulates the Roller Rabbit universe at scale — including expansion into brand new categories — while staying true to the personality and pillars of family, friendship and togetherness that define our brand,” said Ed Bertouch, CEO of Roller Rabbit, in a press release.

The 250+ item collaboration spans apparel for the whole family (available in extended sizing and adaptive styles), home and entertaining essentials, beauty, and more, with most items falling under $35. And for the cherry on top, it also features limited-edition, print-covered items from more brands like Poppi, Olive & June, and Byoma.

The collection goes live at 3 a.m. EST on Saturday, March 7 online and in most Target stores (where you can shop a limited-edition Roller Rabbit printed sleepwear set exclusively available at Target along with Mystery Boxes). Ahead, see glimpses of the lookbook for some "window shopping," and come back to actually shop the Target collab next week (before it sells out).

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission.

For more can't-miss shopping stories delivered straight to your inbox, sign up for our Most Wanted newsletter.
Roller Rabbit x Target Collab

Roller Rabbit x Target Crewneck Pullover Sweatshirt, $, available at Target

Roller Rabbit x Target Seahorse Poplin Boxer Shorts, $, available at Target

Roller Rabbit x Target Daisy Floral Embossed Terry Crewneck Sweatshirt, $, available at Target

Roller Rabbit x Target Multi Stripe Poplin Boxer Shorts, $, available at TargetPhoto: Courtesy of Target.Roller Rabbit x Target Collab

Roller Rabbit x Target Vacation Round Pool Float, $, available at Target

Roller Rabbit x Target Vacation/Star Geo Reversible Triangle Bikini Top, $, available at Target

Roller Rabbit x Target Vacation/Star Geo Reversible Side-Tie Bikini Bottoms, $, available at Target

Roller Rabbit x Target Seahorse/Multi Stripe Reversible Bandeau Bikini Top, $, available at Target

Roller Rabbit x Target Seahorse/Multi Stripe Reversible Bikini Bottom, $, available at Target

Roller Rabbit x Target Floral Vines Round Pool Float, $, available at TargetPhoto: Courtesy of Target.Roller Rabbit x Target Collab

Roller Rabbit x Target Disco Hearts Wave Beach Towel, $, available at Target

Roller Rabbit x Target Daisy Floral Terry Ankle Dress, $, available at Target

Roller Rabbit x Target Crewneck Pullover Sweatshirt, $, available at Target

Roller Rabbit x Target x Poppi Shirley Temple Soda, $, available at TargetPhoto: Courtesy of Target.Roller Rabbit x Target Collab

Roller Rabbit x Target Roadtrip Long Sleeves and Pants Pajama Set, $, available at Target

Roller Rabbit x Target Girls' Roadtrip Long Sleeves and Pants Pajama Set, $, available at Target

Roller Rabbit x Target Men's Roadtrip Boxer Pajama Pants, $, available at Target

Roller Rabbit x Target Boys' Roadtrip Pajama Pants, $, available at TargetPhoto: Courtesy of Target.Roller Rabbit x Target Collab

Roller Rabbit x Target Bouquet Long Sleeve Tie-Neck Boho Top, $, available at Target

Roller Rabbit x Target Bouquet Side-Tie Beach Pull-On Shorts, $, available at Target

Roller Rabbit x Target Floral Smocked Peplum Tank Top, $, available at Target

Roller Rabbit x Target Floral/Star Geo Tiered Mini Skirt, $, available at TargetPhoto: Courtesy of Target.Roller Rabbit x Target Collab

Roller Rabbit x Target Hardside Spinner Trunk Carry On Suitcase, $, available at Target

Roller Rabbit x Target Embossed Heart Hardside Spinner Carry On Suitcase, $, available at Target

Roller Rabbit x Target Disco Hearts Wave Hoodie, $, available at Target

Roller Rabbit x Target Disco Hearts Shorts, $, available at Target

Roller Rabbit x Target Oversized Disco Hearts Wave Graphic T-Shirt, $, available at Target

Roller Rabbit x Target Jogger Sweatpants, $, available at TargetPhoto: Courtesy of Target.Roller Rabbit x Target Collab

Roller Rabbit x Target Daisy Floral Embossed Terry Crewneck Sweatshirt, $, available at Target

Roller Rabbit x Target Lobsters Drop Waist Mini Dress, $, available at Target

Roller Rabbit x Target Star Geo Large Terry Beach Tote Bag, $, available at TargetPhoto: Courtesy of Target.Roller Rabbit x Target Collab

Roller Rabbit x Target Geo Trellis/Floral Vines Reversible Triangle Bikini Top, $, available at Target

Roller Rabbit x Target Floral Vines Empire Waist One Piece Swimsuit, $, available at Target

Roller Rabbit x Target Eyelet Embroidered Collared Mini Shirtdress, $, available at Target

Roller Rabbit x Target Scalloped Hem Drawstring Pants, $, available at TargetPhoto: Courtesy of Target.Roller Rabbit x Target Collab

Roller Rabbit x Target Store Exclusive Geo Hearts Pajama Set, $, available at Target

Roller Rabbit x Target Girls' Sea Life Long Sleeves and Pants Pajama Set, $, available at TargetPhoto: Courtesy of Target.Roller Rabbit x Target Collab

Roller Rabbit x Target Lobsters Empire Waist One Piece Swimsuit, $, available at Target

Roller Rabbit x Target Girls' Adaptive Lobsters Ruffle Bikini Set, $, available at Target

Roller Rabbit x Target Men's Lobsters Swim Shorts, $, available at TargetPhoto: Courtesy of Target.Roller Rabbit x Target Collab

Roller Rabbit x Target Vacation Short Sleeve Maxi Dress, $, available at Target

Roller Rabbit x Target Garden Floral Smocked Peplum Tank Top, $, available at Target

Roller Rabbit x Target Garden Floral/Bouquet Tiered Mini Skirt, $, available at Target

Roller Rabbit x Target Daisy Floral Embossed Terry Crewneck Sweatshirt, $, available at TargetPhoto: Courtesy of Target.Roller Rabbit x Target Collab

Roller Rabbit x Target Floral Vines Beach Towel, $, available at Target

Roller Rabbit x Target Floral Tie-Shoulder One Piece Swimsuit, $, available at Target

Roller Rabbit x Target Geo Trellis/Floral Vines Reversible Triangle Bikini Top, $, available at Target

Roller Rabbit x Target Geo Trellis/Floral Vines Reversible Bikini Bottoms, $, available at TargetPhoto: Courtesy of Target.Roller Rabbit x Target Collab

Roller Rabbit x Target Paisley Floral Drop Waist Midi A-Line Dress, $, available at Target

Roller Rabbit x Target Girls' Paisley Floral Short Tassel Sleeve Mini Dress, $, available at TargetPhoto: Courtesy of Target.Roller Rabbit x Target Collab

Roller Rabbit x Target Floral Vines Zip-Front Mini Tennis Dress, $, available at Target

Roller Rabbit x Target Tank Top, $, available at Target

Roller Rabbit x Target Stamped Floral Drawstring Shorts, $, available at TargetPhoto: Courtesy of Target.Roller Rabbit x Target Collab

Roller Rabbit x Target Star/Multi Stripe Reversible Bandeau Bikini Top, $, available at Target

Roller Rabbit x Target Stamped Floral Poplin Boxer Shorts, $, available at Target

Roller Rabbit x Target Girls' Vacation Bow-Back One Piece Swimsuit, $, available at Target

Roller Rabbit x Target Disco Hearts Wave Embroidered Baseball Hat, $, available at TargetPhoto: Courtesy of Target.Roller Rabbit x Target Collab

Roller Rabbit x Target Girls' Sketched Floral Short Sleeve Eyelet Hem Top, $, available at Target

Roller Rabbit x Target Girls' Sketched Floral Eyelet Hem Tie-Waist Pants, $, available at Target

Roller Rabbit x Target Girls' Vacation Terry Tank Top, $, available at Target

Roller Rabbit x Target Girls' Vacation Terry Pull-On Shorts, $, available at TargetPhoto: Courtesy of Target.

Like what you see? How about some more R29 goodness, right here?

LoveShackFancy Puts A Whimsical Spin On Crocs

Karol G Fronts These Reebok Classic Relaunches

The Winter 2026 NYFW Trends I’m Most Excited For

Wedding season is upon us. If your calendar is full of spring and summer celebrations, it’s time to plan your looks — and we're here to help. We've rounded up the best wedding guest dresses that hit on this year's biggest trends, from polka dots and pastel palettes to boho maxi lengths — for every wedding dress code.

Whether you're dressing for a black-tie affair, cocktail party, casual outdoor celebration, or destination location, these fresh minis, midis, and gowns will land you on the best-dressed guest list. Ahead, peruse 28 spring dresses for every nuptial vibe.

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission.

For more can't-miss shopping stories delivered straight to your inbox, sign up for our Most Wanted newsletter.Black Tie Wedding Guest Dresses
A formal dress code doesn’t mean you have to default to black — especially in the bright, cheery days of spring. Instead, embrace the season with floor-length gowns in soft pastels like pale yellow and sage green (big 2026 color trends). Take it up a notch with fresh details like detachable scarves and 3-D rosettes. Or, keep it elegant with dark colors in breezy silhouettes that are just as versatile as black, but slightly more unexpected.

Show Me Your Mumu Jodie Dress, $, available at Show Me Your MumuElliatt Diamante Tiered High-Low Georgette Gown

ELLIATT Diamante Tiered High-Low Georgette Gown, $, available at NordstromBHLDN Amelia Deep-V Flutter-Sleeve Satin A-Line Gown

BHLDN Amelia Deep-V Flutter-Sleeve Satin A-Line Gown, $, available at AnthropologieReformation Lilibeth Silk Dress

Reformation Lilibeth Silk Dress, $, available at ReformationYellow The Label Clemence Cutout Dress

Yellow The Label Clemence Cutout Dress, $, available at ShopbopLulus Floral Cowl Sash Maxi Dress

Lulus Floral Cowl Sash Maxi Dress, $, available at LulusLilly Pulitzer Anasophia Maxi Dress

Lilly Pulitzer Anasophia Maxi Dress, $, available at Bloomingdale'sCocktail Wedding Guest Dresses
Cocktail attire strikes the perfect balance between formal and fun, giving you plenty of room to play with silhouettes, fabrics, and hemlines (yes, minis are fair game!). For the spring, standout details are taking center stage — think halter and one-shoulder necklines, frilly skirts, and embellishments. From bold colors to delicate appliqués, these touches will have you party-ready from day to night.

Nigel Preston Soho Wrap Midi Dress, $, available at Free PeopleQuince Washable Stretch Silk High Neck Midi Dress

Quince Washable Stretch Silk High Neck Midi Dress, $, available at QuinceCity Chic Plus Sunset Ombre Print Pleat Maxi Dress

City Chic Plus Sunset Ombre Print Pleat Maxi Dress, $, available at City ChicJ.Crew Embellished Shift Dress

J.Crew Embellished Shift Dress, $, available at J.CrewAbercrombie & Fitch Bra-Free Strapless Hardware Maxi Dress

Abercrombie & Fitch Bra-Free Strapless Hardware Maxi Dress, $, available at Abercrombie & FitchEloquii Plus Halter Neck Satin Maxi Dress

Eloquii Plus Halter Neck Satin Maxi Dress, $, available at EloquiiWilfred Engage Dress

Wilfred Engage Dress, $, available at AritziaCasual Wedding Guest Dresses
If the dress code calls for casual attire, you can get away with wearing ultra-comfortable (and super-versatile) styles that you can re-wear for other occasions. Whether you're headed to a garden party or a vineyard ceremony, flowy mini, midi, and maxi dresses in airy linens, cottons, chiffons, and ruched fabrics as well as bold prints like polka dots and florals are the move. And the best part? Your favorite nap and milkmaid dresses from last summer are still RSVP-ready.

Zara Mini Polka Dot Dress, $, available at ZaraOld Navy Fit & Flare Sleeveless Linen-Blend Midi Dress

Old Navy Fit & Flare Sleeveless Linen-Blend Midi Dress, $, available at Old NavyDôen Melie Dress

Dôen Melie Dress, $, available at DôenEverlane Tie-Neck Dress in Stretch Linen

Everlane Tie-Neck Dress in Stretch Linen, $, available at EverlaneTuckernuck Sorbet Colorblock Stretch Taffeta Gigi Mini Dress

Tuckernuck Sorbet Colorblock Stretch Taffeta Gigi Mini Dress, $, available at TuckernuckKimchi Blue Keepsake Tie-Front Smocked Cotton Maxi Dress

Kimchi Blue Keepsake Tie-Front Smocked Cotton Maxi Dress, $, available at Urban OutfittersDamson Madder Taffeta Elina Midi Dress

Damson Madder Taffeta Elina Midi Dress, $, available at Damson MadderDestination & Beach Wedding Guest Dresses
Destination weddings call for chic, sun-soaked style — and what better way to embrace the season than with tropical prints (think: palm leaves), fruit-inspired palettes (trending persimmon anyone?), and textured fabrics (like linen and latticework). Whether you’re celebrating in Maine or on the Amalfi Coast (especially if it’s seaside nuptial), complement the stunning scenery with these colorful and flowy frocks.

Never Fully Dressed Star Fawn Sophie Dress, $, available at Never Fully DressedNorma Kamali Convertible Dress

Norma Kamali Convertible Dress, $, available at ShopbopArrange Curve Lattice Hand Woven Fringed Hem Midi Dress

Arrange Curve Lattice Hand Woven Fringed Hem Midi Dress, $, available at ASOSFarm Rio Sand Hilo Stripes Maxi Dress

Farm Rio Sand Hilo Stripes Maxi Dress, $, available at Farm RioSézane Lua Dress

Sézane Lua Dress, $, available at SézaneH&M Smocked-Waist Poplin Dress

H&M Smocked-Waist Poplin Dress, $, available at H&MFaithful Layered Gathered Linen and Crepe Maxi Dress

Faithful Layered Gathered Linen and Crepe Maxi Dress, $, available at Net-A-PorterBlack Tie Wedding Guest Dresses
A formal dress code doesn’t mean you have to default to black — especially in the bright, cheery days of spring. Instead, embrace the season with floor-length gowns in soft pastels like pale yellow (a big color trend) and sage green. Take it up a notch with fresh details like puff sleeves and 3-D rosettes. Or, lean into the “new neutrals” trend with an earthy, elegant Mocha Mousse hue that’s just as versatile as classic black but slightly more unexpected.

Show Me Your Mumu Lisa Maxi Dress, $, available at Show Me Your MumuMare Mare Bree Puff-Sleeve V-Neck Satin Slip Midi Dress

Mare Mare Bree Puff-Sleeve V-Neck Satin Slip Midi Dress, $, available at AnthropologieReformation Chime Dress

Reformation Chime Dress, $, available at ReformationCoperni Asymmetric Flower Maxi Dress

Coperni Asymmetric Flower Maxi Dress, $, available at SSENSESir Serene Scarf Dress

Sir Serene Scarf Dress, $, available at SirRetrofete Sylvia Dress

Retrofete Sylvia Dress, $, available at RevolveRick Owens Hollywood Athena Arrowhead Maxi Dress

Rick Owens Hollywood Athena Arrowhead Maxi Dress, $, available at SSENSECocktail Wedding Guest Dresses
Cocktail attire strikes the perfect balance between formal and fun, giving you plenty of room to play with silhouettes, fabrics, and hemlines (yes, minis are fair game!). For the spring, standout details are taking center stage — think halter and one-shoulder necklines, frilly skirts, and florals (groundbreaking, we know). From a bold all-over print (like trending polka dots) to delicate appliqués, these touches will have you party-ready from day to night.

Mango Asymmetrical Floral Dress, $, available at MangoAje Genesis One-Shoulder Ruffled Shirred Muslin Mini Dress

Aje Genesis One-Shoulder Ruffled Shirred Muslin Mini Dress, $, available at Net-A-PorterShowpo Marlette Midi Dress

Showpo Marlette Midi Dress, $, available at ShowpoRixo Rose Midi Dress

RIXO Rose Midi Dress, $, available at RixoFree People Botanical Maxi Dress

Free People Botanical Maxi Dress, $, available at Free PeopleBHLDN Nicoletta One-Shoulder Scarf Satin Midi Dress

BHLDN Nicoletta One-Shoulder Scarf Satin Midi Dress, $, available at AnthropologieDôen Merla Dress

Dôen Merla Dress, $, available at DôenCasual Wedding Guest Dresses
If the dress code calls for casual attire, you can get away with wearing ultra-comfortable (and super-versatile) styles that you can re-wear for other occasions. Whether you're headed to a garden party or a vineyard ceremony, flowy mini, midi, and maxi dresses in airy linens, cottons, and chiffons are the move. And the best part? Your favorite nap and milkmaid dresses from last summer are still RSVP-ready.

Damson Madder Mia Midi Dress, $, available at Damson MadderHill House Home The Scarlett Nap Dress

Hill House Home The Scarlett Nap Dress, $, available at Hill House HomeTuckernuck Cotton Eyelet Moria Dress

Tuckernuck Cotton Eyelet Moria Dress, $, available at TuckernuckZara Short Ruffled Dress

Zara ZW Collection Short Ruffled Dress, $, available at ZaraJ.Crew Smocked-waist V-neck Dress

J.Crew Smocked-waist V-neck Dress, $, available at J.CrewAsos Design Curve Ruched Waist Bengaline Midi Dress

ASOS DESIGN Curve Ruched Waist Bengaline Midi Dress, $, available at ASOSWilfred Engage Dress

Wilfred Engage Dress, $, available at AritziaDestination & Beach Wedding Guest Dresses
Destination weddings call for chic, sun-soaked style — and what better way to embrace the season than with tropical prints (think: palm leaves) and sunset-inspired palettes (trending marigold)? Whether you’re celebrating on the Amalfi Coast, Hawaii, or the Caribbean (and especially if it’s seaside), complement the stunning scenery with these colorful and flowy frocks.

Wayf Josefina Scarf Print Linen Blend Midi Dress, $, available at NordstromFarm Rio Bananart 3D Bodice Midi Dress

Farm Rio Bananart 3D Bodice Midi Dress, $, available at Farm RioStaud Phare Mini Dress

Staud Phare Mini Dress, $, available at StaudEloquii Printed Flower Maxi Dress

Eloquii Printed Flower Maxi Dress, $, available at EloquiiNever Fully Dressed Deia Dress

Never Fully Dressed Deia Dress, $, available at Never Fully DressedCelandine Hibiscus Cutwork Cotton Midi Dress

Celandine Hibiscus Cutwork Cotton Midi Dress, $, available at AnthropologieAlemais Papaya Smocked Printed Linen Midi Dress

Alemais Papaya Smocked Printed Linen Midi Dress, $, available at Net-A-Porter

Like what you see? How about some more R29 goodness, right here?

This New Target Collab Embraces Colorful Prints

The Best 2026 Handbag Trends To Carry Around

I Took R29 Lookbook Trend Inspo To Dress For NYFW

On TikTok, Taylor Migliazzo Simon popularized the ‘Unexpected Red Theory’ in 2024, proving that the primary color can surprisingly make even the most chaotic spaces look cohesive. Of course, the concept of adding a pop of red here and there is nothing new. But years later, it continues to feel more prevalent than ever as the street style set rely on the splashy shade to elevate any and every outfit.

The attendees at Paris Fashion Week provide photographic proof that the theory works IRL. Fashionistas are having fun mixing sequin skirts (during the daytime, might I add) with red cardigans. They’re also reviving classic trench coats with red crewnecks peeking out from underneath.

You can join in on the fun, too. Simply incorporate a pop of red into any area of your life. It could be a pillow on your couch or a handbag with an all-black outfit — you name it. The vibrant hue instantly makes everything in its orbit look better.

Of course, we’re here for the fashion. Sartorially speaking, there really are no rules. The theory works with everything. Let’s say you’re wearing your go-to denim shorts paired with a coordinating jean jacket. Pop on a red baseball cap or red sneakers and — voilà — an effortlessly cool look is born. If you’re looking for an easy entry point, shoes are the safest route to go, whether it’s a trainer, flat, or a kitten heel.

Have fun planning and shopping your own ‘Unexpected Red Theory’ look with inspiration from Paris Fashion Week below.

The Spark of Fun PARIS, FRANCE – MARCH 03: A guest wears blonde hair, brown tinted aviator sunglasses, a navy and bright blue plaid checkered print pattern cotton knot neck / puffly sleeves blouse shirt, a red ribbed knit wool sweater from Coco Y Maria, a gold metallic sequin midi skirt, a blue dark leather handbag, black and brown snake print pattern leather flip flop sandals, outside Dior, during Paris Fashion Week – Womenswear Fall/Winter 2026/2027, on March 03, 2026 in Paris, France (Photo by Edward Berthelot/Getty Images)

As we shift from winter to spring, tying a cardigan around your waist is not only a chic look that’s fun to look at. It’s also a functional one that will keep you prepared for unpredictable weather. Bonus points: This spring is all about the party skirt. There’s no need to wait until sunset to whip out those sequins, feathers, and fringe.

The Timeless Touch PARIS, FRANCE – MARCH 03: A person is seen wearing black sunglasses, a red v-neck sweater, a taupe trench coat, black trousers, and black pointed-toe heeled boots, while carrying a black patent leather handbag during Day Two of Paris Fashion Week – Womenswear Fall/Winter 2026/2027 on March 03, 2026 in Paris, France. (Photo by 305pics/Getty Images)

You can never go wrong with a strong arsenal of classics in your wardrobe. Be sure to add a tomato red sweater to your collection for an easy way to breathe new life into those staples.

The Mighty Minis PARIS, FRANCE – MARCH 04: Bei Suan wears white Courrèges polo neck top, white mini skirt, white Courrèges bag, red Courrèges heels, outside Courrèges, during Day Three of Paris Fashion Week – Womenswear Fall/Winter 2026/2027 on March 04, 2026 in Paris, France. (Photo by Claudio Lavenia/Getty Images)

Bring a red shoe into the fold of an all-white look to turn minimalist staples into a maximized photo-ready moment. Opt for a kitten heel for a bit of added height without the aching pain.

The Denim Darling PARIS, FRANCE – MARCH 03: A guest wears blue denim jacket with a hood, matching blue wide shorts, red cap, black mini bag, sunglasses, light pink and purple stripped tie tied over her hips and red high heel boots during Day Two of Paris Fashion Week – Womenswear Fall/Winter 2026/2027 on March 03, 2026 in Paris, France. (Photo by Raimonda Kulikauskiene/Getty Images)

Double up on denim and the red accents for street style-level fun. If you’re over boot season, swap them for an equally cool pair of red sneakers.

The Sport Star PARIS, FRANCE – MARCH 03: A guest wears short dark brown bob haircut, black and red aviator sunglasses, a red orange nylon hooded pullover jacket with white piping and white printed text, a blue denim high neck shirt, a dark yellow ribbed knit turtleneck sweater, charcoal gray tailored suit trousers / pants, a brown suede shoulder bag, blue and black fabric sneakers shoes from Nike, outside Marie Adam-Leenaerdt, during Paris Fashion Week – Womenswear Fall/Winter 2026/2027, on March 03, 2026 in Paris, France (Photo by Edward Berthelot/Getty Images)

Speaking of sneakers, go full on sports mode by working a track jacket in with wardrobe essentials. It’s the fastest way to add a sense of cool-girl ease to a timeless look.

The Lucky Layers PARIS, FRANCE – MARCH 03: Coco Schiffer wears black sunglasses, a black knit sweater, a red knit turtleneck top, gold rings, a beige woven flared short skirt with long train, a white leather handbag, white leather loafers pumps heels shoes, outside Marie Adam-Leenaerdt, during Paris Fashion Week – Womenswear Fall/Winter 2026/2027, on March 03, 2026 in Paris, France (Photo by Edward Berthelot/Getty Images)

Without the red turtleneck, this outfit is cute. But with the bright contrasting hue it goes from being a nice look to a subtly chic statement maker that makes heads turn.

Like what you see? How about some more R29 goodness, right here?

The Best Haircut Trends From London Fashion Week

The Best New York Fashion Week Street Style Looks

Your Spring Wardrobe Starts With These Blazers

Courtesy of fashion's finest.

Not just for honeymooners.

Elevated, enduring, and responsibly made.

Hear her story here.

Twilight, meet fashion.