Back-to-school season is nigh, but nothing brightens the end of the summer like a major discount from one of our favorite brands, especially when said brand only occasionally holds sales. We’re of course talking about Reformation — our go-to destination for modern, sustainably-sourced styles, top-quality denim, enviable wedding guest looks, linen basics, trendy plus-sized pieces, and more. (And we’re not alone — Ref has an impressive celebrity fanbase. Most recently, we’ve seen Taylor Swift, Olivia Rodrigo, Zendaya, and Nicola Coughlan donning the brand.)

Whether you’re shopping for a late-summer getaway or looking ahead to fall, you’ll find plenty to add to your cart. The sale kicks off today with up to 30% off hundreds of styles and runs for a limited time only (or while supplies last). We recommend having your credit cards at the ready if you want to snag some of the best deals. Read on for our top picks.

Still looking to add a new dress to your wardrobe? You’re in luck — the Reformation sale is chock-full of options. Honestly, the choices are staggering, from lightweight linen minis and flowy maxis for last-minute getaways or destination weddings to slinky slips for date nights and versatile milkmaid styles for transitional dressing.

If there’s one thing that Reformation has perfected, it’s denim. From your classic baby-blue jeans to the trend-forward styles (think relaxed jorts, corset tops, and slim-fit midi dresses), you’ll find them all at the Reformation end-of-summer sale.

ICYMI, Reformation is one of the top destinations for chic, well-cut plus-size fashion. We’re very excited to see so many incredible pieces make it to the sale.

Calling all our 5’3″ and under friends — Reformation also has you covered with specially tailored petite designs, many of which are also discounted right now.

What better time to upgrade your transitional and early-fall wardrobe than with a standout top or cozy new knit? (Or two, or three, or four, or… The world is your Reformation-sale-shaped oyster!)

When in doubt, let a matching set do all the heavy fashion lifting for you. Reformation is well known for its stunning selection, including easy, breezy linen numbers, office-ready vest-and-pants combinations, and versatile skirt co-ords that can be dressed up or down.

It might feel strange to think about the colder months amid hot, humid August, but they’ll be here before you know it. Now’s the time to save on a gorgeous new coat or jacket in preparation.

We’re also on the verge of statement accessory season. Come fall and winter, you’ll be able to show off your favorites from the sale while bundling up — we’re talking croc-textured knee-high boots, slouchy suede totes, and leopard print.

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It’s summer — it’s hot, it’s humid, it’s sticky. The last thing you want to do is spend precious time and energy thinking about what to wear, which is why you’ll find me living in matching sets all season long. Chances are I’ll be wearing the same brand every time: Free People (or FP Movement, their in-house activewear line). Why? Simply, they make my favorite co-ords on the market that tick all the right boxes: high-quality, functional and comfortable designs that are also on-trend and versatile. For example, my beloved Hailee Sweater Set, $128, which I now own in three colors and that I’ve worn on a flight, to the beach, out for brunch, to a music festival, and to lounge in while recovering from said music festival; all in the last two months alone (it was a major hit at Glastonbury FYI, I got lots of compliments). It’s probably the coziest item in my closet.

So, not wanting to gatekeep my downtime fave, I’ve rounded up the very best of Free People’s matching sets — each of which can take you from the sofa to socializing, no sweat (it’s all about the styling, folks).

If you own just one matching set, it should be this one — an ultra-versatile linen-blend cami top and flowy, wide-leg pants situation that can take you from a work meeting to a dinner date, and that will save your vacation packing. This is especially thanks to the high-cut sides of the camisole and the subtle flash of skin they offer — a flattering design choice that sets it apart (pun intended) from your typical linen co-ord.

The bubble skirt trend isn’t about to burst anytime soon, as this romantic set proves. Better yet, it neatly ticks off another top 2025 trend: summery butter yellow.

The open, waffle knit of this set is perfect for summer loungewear: it keeps you warm and toasty when you need it, but is also super breathable. The texture also elevates the set, so it’s easy to dress up for more social events (this is my go-to hangover brunch outfit when paired with sneakers and a boxy leather jacket).

This set feels just as cozy as your PJs, but the strapless, bandeau-style top and cut-out waterfall silhouette elevate everything. Add a pair of heels and statement earrings, and you have yourself a casual-cool summer party look. (Bonus: this set is made from a linen and cotton blend, so it’s perfect for humid temperatures.)

If, like me, you live in bike shorts and an array of ratty old T-shirts in the summer, this is a welcome refresh and upgrade that’s just as comfy but looks much more put together.

The elasticated, tapered ankles and cropped design of the top make this set ideal for anything from low-impact yoga to weekend hikes in the countryside.

Early morning flight? This light-knit set is basically pajamas in disguise that you can wear on the plane and to the beach once you touch down, keeping you cozy all along the way. Genius.

Talk about summer capsule wardrobes — there are endless uses for this cotton skirt set, especially with a tee that is perfectly cropped.

The name speaks for itself here. This sporty, ribbed, light-knit set is a summer alternative to your usual sweatpants for WFH, post-workout recovery, running errands, and all kinds of everyday activities.

Sometimes the sexiest outfits are the simplest ones. Case in point: this minimalist tube top and maxi skirt combo.

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Many of us know this experience too well: we stand up from a long dinner or a movie and immediate fear strikes as we question if we’ve leaked through our pants. We ask our friends, “Am I good?” to discreetly check before (we hope) they assure us, “You’re good.” Well, now, Knix — the popular intimates brand beloved for its leakproof underwear — is hoping to put an end to the discomfort, panic, and shame around periods with its new “You’re Good” campaign starring actor and advocate Kristen Bell.

“I discovered Knix probably about 10 years ago and was shocked at how comfortable and how discreet they were,” Bell exclusively tells Refinery29. “I do not like the bulk of a pad. I do not like the stress of a tampon. [Knix] checked every box that I needed. It was completely reliable, even on heavier days. And I was proud of myself for reducing my waste and not using disposable period products.”

Since Knix was founded in 2013, the brand has sold over 15 million pairs of its leakproof underwear, according to a press release, with customers generally buying more than five pairs at a time.

The underwear comes in a range of absorbency levels for every phase of your period and in several cuts. Bell shares that she likes the bikini and French-cut styles, but also opts for the boxer briefs overnight, even when she doesn’t have her period.

Bell says she’s never been embarrassed to talk about periods or menstrual hygiene, especially around her friends and daughters. “I just personally do not think this subject is any more taboo than any other subject in the world. And I don’t think it does anything good for a woman’s mind to feel like she has to keep this experience she has once a month a secret from everybody,” she explains, adding: “I hope when people look up at a billboard and see someone modeling period underwear in public in broad daylight, it reminds them it does not have to be taboo.”

When asked which of her characters she thinks would proudly wear Knix underwear, Bell says: “All of my characters have been pretty savvy and smart, so I think they would all be wearing them. I think Eleanor Shellstrop would be more reticent and need the whole situation explained to her before she put them on,” she adds, referring to her role in The Good Place.

Speaking on her highly popular rom-com series Nobody Wants This, Bell says: “But Joanne for sure wears Knix. And I can actually say that with confidence because I play Joanne and I’ve worn them during the show,” before giving us an Easter egg for season two, releasing on October 23. “There is a white dress that makes an appearance. And I will tell you very clearly, I had Knix on underneath that white dress. That is a very true statement.”

So if Knix is good enough for vulnerable sex podcaster Joanne, it’s good enough for us.

In addition to this new campaign, Knix is also expanding into the U.S. with its first New York store this month, which will have activations offering free period products “(one for them and one for a friend) to speak to the sisterhood of this campaign,” according to the release. Plus, the brand will be donating $100,000 to a period-focused organization of Bell’s choosing.

Shop the Knix “You’re Good” edit

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